The SWEAT team tasked us to create an intimate 3-day media event in LA to celebrate the launch of Kelsey Well’s new PWR 4.0 app. We transformed a modern West Hollywood home into a sleek private training facility with breakout zones for conversation and connectivity for the health and wellness community. We were able to generate positive buzz and tailor genuine experiences for every attendee in a one-of-a kind atmosphere that emulated the message of Kelsey Well’s new program.